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Ev> Blog> Intertek: Outdoor full color SMD LED device pioneer

Intertek: Outdoor full color SMD LED device pioneer

June 04, 2021

(Text / high- tech LED reporter) On January 6, Zhejiang Intel Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Inte to") released a new SMD3535 light source. The 3535 light source is an outdoor full-color SMD LED, and is the first device in China to be used in LED outdoor HD display.

According to Zhong Bin, general manager of the company, in the face of the increasingly strong demand for high-definition display in the market, the traditional plug-in elliptical LED obviously does not meet customer demand. Outdoor full-color SMD SMD has become the mainstream lighting device for future displays due to its advantages of wide viewing angle, good light distribution, good light mixing, high contrast and easy automated production.

This new light source device has pushed the clarity of LED displays to another peak. Intel was established at the end of 2010 and began to make profits in July 2011. At the end of 2011, the company's personnel increased to more than 200 people, and sales also increased to 120 million yuan. And Zhong Bin has always been low-key in the LED industry. In 1997, he entered Yiguang and began to get involved in the LED industry. Later, he worked in several global LED companies in technology and market, and was familiar with the process, technology research and development, and operation management of international companies. In 2004, Zhong Bin returned to the domestic market and passed on advanced foreign technology and ideas to a new batch of pioneers in China. In recent years, the LED industry is booming, and the domestic LED predecessor decided to establish Intel.

Intel is the crystallization of LED concept at home and abroad. In the cold winter of 2011, Zhong Bin took a new team, pragmatically made progress, adjusted the pace, and achieved breakthroughs again and again.

Phase out plug-in devices
High -tech LED : The outdoor LED display basically adopts plug-ins. Due to the low technical content, the competition is now heating up. Some manufacturers use some very bad means to occupy the market. How do you see it?

Zhong Bin: In fact, with the price competition, domestic manufacturers engaged in plug-ins don't pay much attention to quality and technology, so the display quality of plug-ins is now much lower than the previous two years. Because some customers also have price pressures, they may no longer focus on quality. But they are now in desperate need of some new outdoor products that can lead to higher color rendering.

High- tech LED : The display update is very fast. The mainstream device on the market is still 3528, but the 3528 technology is low in content and low in quality. Why don't you make some innovations? How much is the 3,528 gross profit now?

Zhong Bin: Now that patch technology is not mature, we can't make too much investment for a market that is going downhill.

The competition of 3528 is already very serious. The gross profit is generally maintained at 15-20%. It is good to keep the net profit at 2 points. Look at the control situation of each manufacturer. We are relatively few because we invest a little more in research and development. But 3528 has a lot of products, leaving 3528 and many other products can be replaced. Therefore, our company pays great attention to the reserve of products. In fact, our customers need to have new things to bring them profits. In fact, this is a win-win situation. We also don't want to bet on this product.

High-tech LED : Nowadays, many packaging companies have only seen the future, which has created a very strange phenomenon. The Mulinsen plug-in is very good. He does all the plug-ins, shoes, lights, toys, displays, etc. Medium and low grade. But he has 30 million sales in the plug-in one month, which basically accounts for 70%-80% of the mid-to-low-end market.

Zhong Bin: Some middle and low-end markets do not need such high quality, and the display technology content is not high. Now the outdoor 3535 can already do P6, P4, and the supply chain is very mature, there is no way to do it.

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Mr. Huang Yiyu

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E-posta:

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Phone/WhatsApp:

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